I’ve been prospecting on Yelp this week, I know it sounds random, but I can see tons of related business, they’re ratings and links to their websites. What I also see is advertisements for other related/local companies. I click those. Those people clearly want the business that the one whose page I currently on would otherwise get. Especially if I can connect to both business, we could also help both remain competitive. But instead I’m going to call them for a sales call in hopes to help them be even more competitive against their competition by using my company’s product.  So marketers, watch for who might see your ad. It…

What makes an idea remarkable? That’s the question posed by Seth Godin in his book Purple Cow. He starts by saying that a purple cow would be remarkable! He’s right, no one has ever seen a purple cow before, and you wouldn’t even have to use much marketing on it because it would market itself to a large extent. He argues that marketing is more than just about considering the normal “P”s of marketing, that is, pricing, promotion, placement, publicity, among others, it’s about the new “P” – Purple Cow. Godin, also uses real-life examples of remarkable ideas in his book. Allow me to explain a few. Take the Case…

My new job is great already, it’s an awesome environment that I believe will only get even better over time! The balance even goes beyond work and life. Even during work, there are sure to be levels of balance. Whether it’s being on the phone for a solid half hour with different prospects at certain times, engaging with coworkers about various sales or marketing tactics, or even having an all-team meeting once a week. There are various important elements that keep a workforce engaged while avoiding burn out. I can already tell that this present at Dispatch. While there are clear goals, there’s also an open office setting as I…

At Dispatch, the goal is to remedy bad delivery services for businesses. That is, Dispatch has found a pain point and found a solution, and made it easy for businesses to integrate it. One of my bosses mentioned that we’re a sort of pain reliever to businesses, not only in how we are able to provide service but also in how we’re able to save our clients money. Think about what you can do to provide a solution either to a business or to any given individual. Can you help a business run more effectively, or could you perhaps make life better for others? This is all of course just…