A Brand’s Experience

I’ve seen ad’s for goods and services all my life, but something I find fascinating is how a brand can create and advertise an experience, even if that’s not what they’re selling. Prime examples include: Coca-Cola, Abercrombie & Fitch.

These brands sell their product somewhat based on what consumers see people in ads doing when engaging with it. It’s arguably genius and good marketing, but I enjoy looking at brands, and their branding from unique angles.

Now don’t get me wrong, experiences are what the majority of brands are about. But what’s interesting to see is how they often inflate their image. Yes, Coca-Cola tastes great to some people, but buying a can doesn’t automatically mean you’ll be sharing the product with your best friend on the beach. Yes, Abercrombie & Fitch has some nice fashion choices, but that doesn’t mean you’ll be running across the country with ridiculously fashionable people. 

I’ll admit these observations are somewhat obvious, but I don’t think enough people acknowledge the fact that you can buy nice things, but it doesn’t mean they’ll take you anywhere. Buy real experiences instead of things that aren’t meant to play the part. Well, actually, please do buy a coat for colder adventures, but even Walmart has those. I’ll also admit that some brands are better than others and that’s a time good marketing can mean a lot to a business. 

Be thankful for what you have and the experiences you’ve had. 

#thanksgivingthoughts