• Design,  Work

    A Brand’s Experience

    I’ve seen ad’s for goods and services all my life, but something I find fascinating is how a brand can create and advertise an experience, even if that’s not what they’re selling. Prime examples include: Coca-Cola, Abercrombie & Fitch. These brands sell their product somewhat based on what consumers see people in ads doing when engaging with it. It’s arguably genius and good marketing, but I enjoy looking at brands, and their branding from unique angles. Now don’t get me wrong, experiences are what the majority of brands are about. But what’s interesting to see is how they often inflate their image. Yes, Coca-Cola tastes great to some people, but buying a…