Work
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Month 9 at a StartUp
I wrote a post about week 9 at a startup so it seemed like it was about time to write again. Mind you I’m now in the middle of my ninth month, but I wanted to write about what I’ve been up to. For instance, in the past months, I’ve participated in a number of company events, weekly D2 meetings, and countless call crushes with my colleagues. This is what we call a time where we go through a list we’ve previously put together and call down the list of numbers – essentially. I’ve called hundreds and hundreds of people. I’ll admit it’s a lot, but I keep at it.…
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Week Nine at a Start-Up
“We’re like Uber for business to business deliveries.” This is one of the first things I mention on the phone, and often when people hear this they’re intrigued – as I was when I first heard about Dispatch. I really like working at Dispatch, the people are great, the culture is great, the product is great! So here are my thoughts from the first nine weeks. This is a non-exhaustive list mind you. Things I learned How to use Hubspot CRM How to use Zoominfo How to continue improving on my phone communication skills How to schedule out a normal work day Things I did for fun Went to the…
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When Marketing Takes an Unexpected Turn
I’ve been prospecting on Yelp this week, I know it sounds random, but I can see tons of related business, they’re ratings and links to their websites. What I also see is advertisements for other related/local companies. I click those. Those people clearly want the business that the one whose page I currently on would otherwise get. Especially if I can connect to both business, we could also help both remain competitive. But instead I’m going to call them for a sales call in hopes to help them be even more competitive against their competition by using my company’s product. So marketers, watch for who might see your ad. It…
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Remarkable
What makes an idea remarkable? That’s the question posed by Seth Godin in his book Purple Cow. He starts by saying that a purple cow would be remarkable! He’s right, no one has ever seen a purple cow before, and you wouldn’t even have to use much marketing on it because it would market itself to a large extent. He argues that marketing is more than just about considering the normal “P”s of marketing, that is, pricing, promotion, placement, publicity, among others, it’s about the new “P” – Purple Cow. Godin, also uses real-life examples of remarkable ideas in his book. Allow me to explain a few. Take the Case…
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Be Social With Work
I went out to eat with some coworkers after work this evening. We hung out in celebration of a coworkers baby shower. It was nice to socialize and get to know people better. I’m finally part of a workforce, I’m at a place where I’d like to be for a while. I already enjoy hanging out with my coworkers. We all have similar perspectives, and experience at work yet its a relatively diverse group with various passions. We all have a common goal of success and being great as a whole company. While hanging out tonight we actually talked a bit about work, the markets we’re entering different techniques and…
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Work-Life Balance
My new job is great already, it’s an awesome environment that I believe will only get even better over time! The balance even goes beyond work and life. Even during work, there are sure to be levels of balance. Whether it’s being on the phone for a solid half hour with different prospects at certain times, engaging with coworkers about various sales or marketing tactics, or even having an all-team meeting once a week. There are various important elements that keep a workforce engaged while avoiding burn out. I can already tell that this present at Dispatch. While there are clear goals, there’s also an open office setting as I…
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Provide a Solution
At Dispatch, the goal is to remedy bad delivery services for businesses. That is, Dispatch has found a pain point and found a solution, and made it easy for businesses to integrate it. One of my bosses mentioned that we’re a sort of pain reliever to businesses, not only in how we are able to provide service but also in how we’re able to save our clients money. Think about what you can do to provide a solution either to a business or to any given individual. Can you help a business run more effectively, or could you perhaps make life better for others? This is all of course just…
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I’ve Got a Desk!
I know it doesn’t seem like a big deal, but after having jumped between so many different contract roles, its a welcome change to have a company computer, workspace, and soon to be phone that is mine. I went to my first company meeting on Wednesday actually and it was wonderful. I enjoyed hearing about what the company is doing, what the team has already accomplished and to be a part of such a stellar group. In fact, even remote employees from all across the country join this call. Before these meetings have been so temporary at contract roles as I know its nothing permanent to get excited about, and…
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You Can Find Me at Dispatch
Big news everyone. I got a job! I started today and although it was mostly HR orientation meetings it was great to be at work, and getting things done. So what is Dispatch? – you might ask. Well the simplest way to explain for me is a cross between a courier and Uber, or Uber for packages. It’s all about an app and the transport vehicles that make it all happen. It’s a two and a half-year-old startup in Bloomington, MN. I’ll be working as a Business Development Representative. That said, I’ll still be living in the Twin Cities metro for the foreseeable future. I am so happy for this…
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Digital Guerrillas
Marketing is one of my passions, I’m fascinated by it, and I certainly haven’t learned everything yet. One thing that continues to fascinate me is guerrilla marketing. “Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.” (https://tinyurl.com/5r929m2) What I’ve learned more recently is that it can be more about making enough impact through the strategy so that it ends up on social media. There is an obviousness to it, but some companies, artists, and celebrities, have this under wraps. Take the case study of Kelsy Karter who faked a tattoo on her face of Harry Styles to get the publicity she wanted for her new…
