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When Marketing Takes an Unexpected Turn
I’ve been prospecting on Yelp this week, I know it sounds random, but I can see tons of related business, they’re ratings and links to their websites. What I also see is advertisements for other related/local companies. I click those. Those people clearly want the business that the one whose page I currently on would otherwise get. Especially if I can connect to both business, we could also help both remain competitive. But instead I’m going to call them for a sales call in hopes to help them be even more competitive against their competition by using my company’s product. So marketers, watch for who might see your ad. It…
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The Business of Business
I watched a YouTube video today that was all about franchises, I also subscribe to Entrepreneur Magazine. It’s interesting to read the quick numbers of how much money a franchise owner spends to open their chosen establishment. Obviously, some are cheaper than others. It’s still an investment though, and I think it’s important to realize from an employee perspective. Even a humble Subway costs about an average of $200,000 but that number comes from a 10 second Google search so don’t hold me to that. What I’m getting at is that a lot goes into theses places, whether they always look like it or not. A lot of time, money,…
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The Laborer’s Wage
This was the parable covered in today’s sermon. It’s about the fairness of the Laborers pay, in addition to the famous quote Jesus said, “So the last will be first, and the first will be last.” It was interesting to hear a new perspective on these verses, specifically this last verse in the story. Sometimes on a purely logical level at least this quote doesn’t make sense. I mean how could the first person in a line suddenly become the last, and why would that happen (to put it in the terms that came to mind for me). The pastor this morning talked about how at its core the quote…
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Remarkable
What makes an idea remarkable? That’s the question posed by Seth Godin in his book Purple Cow. He starts by saying that a purple cow would be remarkable! He’s right, no one has ever seen a purple cow before, and you wouldn’t even have to use much marketing on it because it would market itself to a large extent. He argues that marketing is more than just about considering the normal “P”s of marketing, that is, pricing, promotion, placement, publicity, among others, it’s about the new “P” – Purple Cow. Godin, also uses real-life examples of remarkable ideas in his book. Allow me to explain a few. Take the Case…
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Making Plans in 2019
It can be tricky. At the same time though, it’s easier. There are so many tools for planning events, and there are more ways to communicate than ever. So why is it so hard? Well in many cases no one had to commit until the last possible moment. There are so many things going on in the world that more people know about than ever, leading to a lot of FOMO (fear of missing out). I can sometimes be guilty of this. I try to make plans ahead of time, but it can be hard. Trying to line up schedules and decide on an activity, food, and transportation that everyone…
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Do You Spur On Joy In Others?
I saw a website recently of a fellow believer, at least that’s what it said they were. The problem I saw was that their site didn’t leave me with any joy, it didn’t leave me inspired. Now not everything is meant to be joyful, sometimes peoples writing, and ideas should come behind us and support us with empathy. The problem was that this person’s website left me with nothing truly helpful (in my opinion), outside of some grammar guidance tips in a blog post. One of the goals I have in my blog is to share the lessons, and experiences I’ve had in hopes that what I’ve learned will help…
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Sales Is the Ultimate Skill
I am a marketer with sales skills. I learned from one of my Praxis advisors recently that I never stop being a marketer. I am a marketer who is in sales, working on her sales skills. In fact, I also took s sales-specific class in college. But I’m learning more in 8 and counting days on the job than I remember from that class. Because learning as you go is powerful and necessary. How are you framing what you’re doing? I’m a Business Development Representative. I’m also a crew member of a rocketship of a start-up being steered by an awesome CEO and CRO. I’m also part of a team…
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It’s Not Free
I just read something from someone I follow that read that anything that’s required to live should be free. There’s so much more wrong with that than I want to cover, or can cover in this blog post, but hear me loud and clear, it can’t be free because it costs something to produce. Unless you go to a public park and drink from the stream, or have food that grows or is raised on your own land. It can’t be free. Someone had to produce the food you buy, the place you live, and the clothes you wear, and they deserve to be paid for that. In a functioning…
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Jesus Saves Me Everyday
I heard one of my coworkers today say this and I thought it was such an important reminder. During our conversation, he mentioned that he doesn’t like to sin as it keeps him farther away from God. I had heard about a similar outlook just a couple of weeks ago that sounded a lot like this. Sometimes sin can be so compelling to us, after all, Satan wants it that way. The thing is though, that it distances us from God and that’s not a fun, good, or healthy place to be. It reminds me that although I mess up, Jesus is still there. We live in a sinful world…
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It’s Not My Cabin Part Two
No, there wasn’t a part one, I’m just at another cabin this weekend and it felt applicable. I’m at my other cousin’s cabin this weekend, it’s very different but it’s still a lake and family, and honestly, those are the best parts, that and maybe the water skis. My cousins and uncle did a great job skiing, they all slalomed. They’re all good at it, and it was fun to watch them! I got to learn from my cousin about some of the techniques to use for me to drop a ski, and still balance. We grew up together, being the same age and all so to be back at…
