What makes an idea remarkable? That’s the question posed by Seth Godin in his book Purple Cow. He starts by saying that a purple cow would be remarkable! He’s right, no one has ever seen a purple cow before, and you wouldn’t even have to use much marketing on it because it would market itself to a large extent. He argues that marketing is more than just about considering the normal “P”s of marketing, that is, pricing, promotion, placement, publicity, among others, it’s about the new “P” – Purple Cow. Godin, also uses real-life examples of remarkable ideas in his book. Allow me to explain a few. Take the Case…