• Uncategorized

    Professional Lures

    On my Praxis program call tonight, a couple of us participants had our business profiles analyzed. One of my main takeaways was that I need to incorporate catchy titles onto my work to encourage click-throughs. What immediately came to mind was “click-bait” which one of the advisors promptly edited to professional “click-bait”. Click through is so important, if you’re not putting out compelling enough titles to get people to click on links they won’t see more of your content, and you can’t nurture a relationship through that, they have to see what you’re about but you also need to show (read: prove) them that they’ll see something of value to…