We like them because we have reason to believe they’ve been thought through because we see value in them or we like what the person who said them has done. Quotes often become famous when they have their real world or perhaps universal application. The first few who said “be careful what you wish for” may have been told they were crazy. After all, if you want it why couldn’t it be a good thing if that was all it had been in the past? This is a simple example but it gives a good framework for this idea. So next time you have an idea don’t think that it’s…