Professional Lures

On my Praxis program call tonight, a couple of us participants had our business profiles analyzed. One of my main takeaways was that I need to incorporate catchy titles onto my work to encourage click-throughs. What immediately came to mind was “click-bait” which one of the advisors promptly edited to professional “click-bait”.

Click through is so important, if you’re not putting out compelling enough titles to get people to click on links they won’t see more of your content, and you can’t nurture a relationship through that, they have to see what you’re about but you also need to show (read: prove) them that they’ll see something of value to them by clicking through. This means that you need to be smart enough in your links and thumbnails to not only convince viewers of value, you also need to convey your brand in the styling/writing and consider SEO in most cases as well.

So think about why someone would click on your links – any link. Whether it’s your YouTube video or your Instagram, or your blog post, or your products, or whatever, it’s your job to earn their click. Don’t make them regret it.

Curious about my professional profile? -> https://crash.co/katherineglader