Pop Up Shop

I’ve visited stores like these before. These are usually stores that are hosting a temporary location, where they’ll move in with their top product lines, and then leave in about a month. In other cases, its an “experience” and the pop-up space is about design and fun elements to explore with friends and photography.

This month was different though. Through my contract work agency, I got the chance to be part of setting up a pop-up clothing store from New York. It was interesting to see it come together in a local photography studio, and then take down the operation afterward.

Building a business from the ground up and then taking it down after, what I was told, was a successful run for the shop was rather cool. I got the chance to ask the permanent employees (who were traveling with the pop-up) a lot of questions about the business and why they took the shop where they did. It was so interesting to hear about some of the strategy behind it. Now I already knew that marketing was about far more than graphics and writing, but I thought it was interesting to see marketing work in a physical space before my eyes, you see this brand knew they had clientele in my area and wanted to bring the brand to those clients to boost their sales, I’ll admit I saw some adds on my social accounts as well, but the pop up shop drove the mission of the brand home, and put faces and product to pictures and models on a screen.

In the future, I’ll be thinking more about how I can drive marketing through real experiences, and how to pair it with what I can create for the screen as well.

Though I will note, these stores don’t really just pop up, it took about 8 people a day to unpack boxes rearrange the space, and build furniture pieces.