A Legend and Me – Praxis Wednesday Response

During last night’s Praxis Wednesday all of us participants got the privilege of listening to and talking with Christopher Lochhead. He’s the author of Niche Down, among other titles. We got the chance to hear about some of his favorite points from the book, as well as what he was thinking it could do for our group.

He talked about different legends he had met in his lifetime, and how he went about naming his famous podcast. He knew he wanted to include the word legends, and a friend thought of adding losers, Christopher was sold on the concept, and legends and losers was born. 

He made an interesting point about networking. He mentioned that we need to connect even better with those we see potential in. Christopher noted that he met his CEO friends before they were CEOs he was part of their journeys. He added that we should help others as much as we can. This was really interesting to me, I’m  definitely going to engage with others more, and be more helpful as I can be. 

Later during the chat, I had the privilege of asking him a question. I asked him how a person could go about finding the right time, to use their clever idea, and how to know that it’s good. His general response was that it might never look perfect in our life times, but that’s where knowledge of consumer base comes in and the understanding that sometimes genius can take a while to be realized by others but you can try anything.

He also asked me about how I came to Praxis, and then encouraged me in my marketing pursuits. This was really cool. He encouraged me to think about how I approach creativity in the marketing world, and to remember that it’s for a business, and that even if it’s pretty, if it didn’t sell things it didn’t do its job. 

Christopher has an amazing story, a lot of ideas, and a lot of connections, and I’m so thankful to have heard from him. I hope I can put into practice many of his ideas.