The Business of Email

Social Media is important, but so is email; it can’t be too often, not too little, great content, helpful links, engaging ideas and titles, a lot goes into a good email.

While working a contract role at a private k-12 in my area I learned how MailChimp worked. I used their templates but had to figure out how to edit in the up-to-date information each time (about weekly).

I have also created a MailChimp account of my own to see what it looks like to try and brand an email from scratch, its an interesting and engaging process, thinking through every element and how you want to greet the receiver.

Email is powerful, I receive far more emails that I receive pieces of mail from the USPS, and the thing is I opted into many of them because I saw the value in them, but if I receive too many I just hit unsubscribe.

Why do I say this? – because if businesses can get consumers to open their email, you have their attention, even just for a moment, they’re not scrolling past, they have to click out.

So if you send out emails for your business make sure your email game is strong and valuable. People will react accordingly.

Here’s a peek at my efforts at programming email drip campaign, and how I started designing an email.