For Praxis this month I’ve also been reading a book called Niche Down. It’s about “how to become legendary by being different” (Niche Down, 0). It’s been a convicting read concerning how to create great businesses, and what makes a business fail or succeed. I enjoyed the read, it helped me understand the business world better, and made me think about the problems in our world and what potential solutions could be. Many businesses pop up in every field, from clothing to restaurants, to tech and beyond. But what creates staying power? Niching down. Admittedly the first thing I notated in the book was a statistic that mentioned that we’re at the lowest levels…