• Work

    Digital Guerrillas

    Marketing is one of my passions, I’m fascinated by it, and I certainly haven’t learned everything yet. One thing that continues to fascinate me is guerrilla marketing. “Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.” (https://tinyurl.com/5r929m2) What I’ve learned more recently is that it can be more about making enough impact through the strategy so that it ends up on social media. There is an obviousness to it, but some companies, artists, and celebrities, have this under wraps. Take the case study of Kelsy Karter who faked a tattoo on her face of Harry Styles to get the publicity she wanted for her new…