Ramblin Jackson

Ramblin Jackson has niched down. They have found a spot in the market that they can completely own, and excel in. They’ve come up with proven tactics for a set market and because of that, they thrive. I see the value in this and believe that through my proven timeliness and nonstop approach to creating and learning I could help them guide their customers to be even better in the marketplace. 

Copy Rewriting

I saw an opportunity on their front page to adjust some of the business’s wording. I’ve listed the original here followed by my adjustment.

“We’ll let the Results do the Talking

Yeah, we’re industry experts, we speak at national conferences, yada yada. What really matters is that we make our clients more money, save them time, and are easy to work with. You’ll work with people who know what they’re doing, respect your time, and get results.
But don’t take our word for it — read our Google reviews + watch interviews with real customers to see what results they’ve gotten!” (ramblinjackson.com)

My Rewrite

We’ll let the Results do the Talking

We’re proud to be industry experts who have the privilege of speaking at national conferences – but what really matters to us is that we make the people who trust us, our clients, money and that we are easy to work with. You’ll work with people who know what they’re doing, respect your time, and get results.
See for yourself – read our online reviews, and watch testimonials from our real customers to see what real results they’ve had from our help!

Video Script

I think it could be helpful for this business to have a short video about the vision of the business on the front page of their website.

At Ramblin Jackson, we’ve niched down to provide a marketing plan catered to each business, we see value in fit between our companies. We know that we won’t be the best fit for everyone but those we do work with get our full attention and dedication. We want to see local businesses succeed, wherever they are. So contact us at (303) 544-2125 and we look forward to hearing from you!

Clients Page

I really like the Ramblin Jackson has a clients page in addition to pages listing the specific services they offer. What I think would be a great addition would be to add a short description to each clients link of what Ramblin Jackson did for them, or the metrics they were able to improve upon. I think it would pair well with your direct customer reviews and testimonials. I have a sample of how I’ve done this for my personal portfolio at katherineglader.com/portfolio under each listing.

Social media

I came up with a hashtag that connects back to their brand I think this would be a helpful tool for connecting their various social media accounts. It’s different from their #chuckinatruck in that it refers back to their brand and it includes part of the idea behind the niche they’ve come to own. #ramblinpastotherlocalbiz I have included the hashtag in a sample graphic design image as well. #chuckinatruck is catchy, but when I first went to their website I felt a little confused by it. 

Note: The copywriting in the image is from the company’s website at https://ramblinjackson.com/services/ The hashtag is original.