Online Marketing Course

Whether your a student interested in marketing, a business that wants to figure out how they can better strategize their marketing efforts, a professional who likes to learn about new things, or something else my marketing videos will help you better understand the marketing world, especially in terms of small businesses, and the psychology of how marketing works.

In the youtube curriculum I’ve created I’ve analyzed small businesses and what they do well, not-so-well, and the design strategies they could implement while tying everything together at the end. Viewers can also sign up for a newsletter that will include notes based on the content if they want to save the ideas for later.

Each week of the month of August 2018 I will be publishing three new videos from the series. Not only do I believe that these analysis videos could actually help these businesses, other students could learn a lot from the strategies presented. Throughout the series, I developed notes from research each brand and consider their influence on the web. I would then design graphics for them that fit what I saw in each brand. I also worked on my on-camera presence and improved my monologuing with each addition to the series, adding in graphics and faint music when appropriate. 

The biggest challenge in this was developing what the videos would look like, and how I would present myself as a professional while also being engaging, and interesting to watch.

The development process looked a little different as I moved through creating each of the videos I started out much more scripted than I ended, and I believe it was for the better. As I moved through the development I also narrowed down a better-structured style that presented well but also provides for better following the content. Each video involved four core steps: writing, filming, design, and editing.

I choose the businesses for their size, variety of good and bad elements, as well as their opportunity for improvement though there were some that were better than others. The philosophy topics I choose were ones that I had learned a lot from in the past and wanted to share using my own outlook. 

I’ve combined diverse business analysis, with unique marketing concepts, well-presented ideas to develop a list of videos that provide a well-rounded outlook on beginner marketing concepts.