Designing Daily Series

During the month of October, in addition to my other projects, I created a design each day and published it on my blog. Here’s the full collection of images. Their sourcing links and explanations can be found on my blog page at katherineglader.com/blog.

I enjoyed this challenge it forced me to think about how design can be used by a diverse set of businesses, for their benefit – not just mine. I also enjoyed learning a lot about a number of Praxis Business Partners. I ended up going on their websites, their social media, watching their videos, and googling a few. 

I believe this challenge better prepared me for the marketing world, from relating to other designers and marketers, to learning about start up businesses in general.

Note: all the images/logos used in the photos on this page are sourced on the original post I made for each photo at https://katherineglader.com/category/designing-daily/

"Elevate"

Branding sample project for JPL

While looking through the list of business partners Praxis worked with I came across JPL Creative. It stood out as a creative agency that services multiple businesses in marketing among the other businesses that may have had their own in-house teams. JPL has done some amazing work for some amazing and diverse clients. I believe between my interest in marketing philosophy/psychology, and my experience in designing/working with desigers, and copywriting practice/writing, I could bring a lot to the JPL team. It would be really cool to design some marketing elements for this brand. The first design, “Elevate” I made to be a mailed letter so that it lands in a business owner’s hands and challenges them to think about how their brand can improve, and how JPL could help. The second design, “Branding.” Is meant to be a banner ad, and to make a business think about how they’re coming across to a consumer.(Note: The logo used in the photos is not mine and was found on JPL’s website at https://www.jplcreative.com/)