A Full Digital Marketing Plan for Trend.io
Trend is a startup that works between social media influencers, and the brands that want them to feature their products.
I decided to develop numerous posts for them, as well as general designs for social platform presense.
YouTube
This would be a great platform for Trend because it would not only be another platform to link from, and to, thus improving the brand’s overall SEO, but also because it would be the place for great video content for the brand.
Trend.io YouTube Video Concepts
“Welcome!”
This video would be a chance for the CEO or someone else in the company to provide a personal introduction to the viewer, and could even be used on the front page of the site, to connect a face to the brand.
Welcome to Trend, a startup that connects business to influencers. We have partnered with influencers who develop great content and are looking for more. We have also partnered with some stellar brands that want to share their product and make it known for the benefit of their customers, were also looking for more of these. So join the trend family today and be part of what’s happening.
“Case Study”
A repeatable concept. This idea centers around looking at the content and influencers involved with one brand, or vice versa, that is, the brands one influencer has worked with. It would be really helpful for potential clients to see the work, and the brands would get even more exposure.
“Types of Content”
This would be a video to cover what kind of pictures are made for clients, as well as other opportunities for pushing product, from video sponsorships to site visits if that’s possible.
“How Content Comes Together”
This could be a collaboration with a influencer that shows how they produce a post, and what goes into it, it would be a helpful way to show the value of the Trend.io partnership.
“How Can We Work For You?”
This video could cover the diversity of brands that work with Trend.io. It would also be a way to invite new industries in and perhaps provide examples of the kind of content that could come from it.
I noticed Trend.io had a LinkedIn profile, with a great start, but I thought I’d create a post idea that I believe would fit well on the site. It would be easily sharable on the platform by employees and get the name out on the platform.
Facebook is a great way of reaching out to more influencers informal fashion. Plus by adding a Facebook page Trend would have another link on search results, and another link back to their site throught the platform.
All featured photos (with the exception of the LinkedIn portion) are the property of Trend.io and their affiliates. The designs created based on them are original.