Praxis – The Portfolio Project

In the past months I’ve been completing the bootcamp portion of the Praxis program (discoverpraxis.com). While going throught it I thought it’d be interesting to develop a value proposal based on the Praxis program. I decided I wanted to look at the brand from a different perspective and develop a number of marketing elements based on the idea.

I decided to look at the concept of exclusivity as it relates to Praxis and the acceptance rate, and used the term “Ivy League” in an effort to draw high schoolers in who have probably heard the you’re but not thought of how it could relate to Praxis. 

For the project, I developed two advertisements that could be shared in high school career offices or sent out to students in an email. I also came up with a blog post the Praxis could potentially share on the website. To help high schoolers learn how it could fit with their ideas about their futures. Lastly, I filmed and edited a Praxis Daily segment that could be shared on the Praxis YouTube channel. 

This project helped me think about combining fresh ideas with what an organization has already established their marketing formats.

Note: The Praxis logo as featured on the designs in this post as well as the portfolio entry cover photo is not mine and was taken from the Praxis website at discoverpraxis.com

Blog Post:

“Ivy League”

It’s a phrase that strikes fear in the brains of many a high schooler. A phrase that denotes some magic level of education and accomplishment. But what if there was a different educational opportunity with relatively equal exclusivity with none of the debt, and used a quarter of the time the colleges did. High schoolers, meet Praxis.

I knew in high school that I would never be able to go to an Ivy league school, I hadn’t done well enough by high school’s standards, and I certainly wouldn’t have enough money to pay for tuition.

So I went to college like over 80% of my peers. I got it done almost as cheap as I could, and admittedly had a great time. I don’t regret college, especially since I didn’t have a better solution at the time, and I admittedly had fun. But I wasn’t differentiating myself from many people with this choice. So I joined Praxis and now I’m breaking the mold college put me in.

I believe “Ivy League” could become just an attitude. So many people already see the value of finding their path, and it’s not the road to Harvard. Think about how you differentiate yourself from others, if you have to go to college say for a nursing degree, think about what makes you different from all the others you’re graduating with, whether its how you engage with others or how you’re looking to innovate in your industry.