Designing Daily Series – Day 1 – Walkthrough

I’m going to try and make a design every day this month. I am unsure where I want to take this for right now but I think most of the days will be oriented around designing something for one of the Praxis business partners. With, perhaps, a personal design once in a while to showcase my personality in design. 

So today I’m going to pick up where I left off with one of my marketing videos. I had done a marketing and design analysis on Walkthrough (getawalkthrough.com). Now I want to share that here and how I expanded both their brand and my rebrand idea as proposed in the video I made. 

I put together two shareable images, they bring curiosity of the brand while engaging potential clients visually with images that mean a lot to their brand. In this case, the client is a realtor hoping to broaden the reach of those able to view a home. Walkthrough creates digital/virtual reality experiences for homes, meaning that people can browse homes across the country that they’d like to view.

These are very similar, but I wanted to show how my rebranding concept would look with what they already have, and promote. The photo at the bottom is the new logo art that I had made for the original video. Here’s the link for that video: